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The Brand
The Brand
We redefine disruption
and refine simplicity
to exceed expectations.
We redefine disruption
and refine simplicity to exceed expectations.

Disruption,

Refined.

Disruption,


Refined.

Our Core Belief
Genesis exists
to create
extradorinary
journeys
We create extraordinary journeys that elevate your senses to a new dimension. We believe in providing moments of pure serenity and liberation, where you can truly be yourself.
Our Core Belief
Genesis exists
to create
We create extraordinary journeys that elevate your senses to a new dimension. We believe in providing moments of pure serenity and liberation, where you can truly be yourself.
extradorinary
journeys
Manifesto Manifesto

Disruption,
Refined. Disruption,
Refined.

Embracing the unknown transforms fear into familiarity, as we boldly tread uncharted paths and surpass expectations. With a unique perspective, we blend depth and simplicity, staying in harmony with an ever-evolving world. Embracing the unknown transforms fear into familiarity, as we boldly tread uncharted paths and surpass expectations. With a unique perspective, we blend depth and simplicity, staying in harmony with an ever-evolving world.
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Our Signature Approach Our Signature Approach
Dedication to perfection in every detail Dedication to perfection in every detail
Every detail is crafted with passion to elevate your lifestyle and experience. Feel the Genesis difference, where every element is thoughtfully designed to enrich your drive and life, creating moments of joy and connection. Every detail is crafted with passion to elevate your lifestyle and experience. Feel the Genesis
difference, where every element is thoughtfully designed to enrich your drive and life, creating
moments of joy and connection.
Design Design
Athletic Elegance Athletic Elegance
Technology Technology
Effortless Effortless
Hospitality Hospitality
Son-nim philosophy Son-nim philosophy
Against the backdrop of a sunset beach and sandy shore, a GV70 with a roof box and people sitting in camping chairs are shown. Against the backdrop of a sunset beach and sandy shore, a GV70 with a roof box and people sitting in camping chairs are shown. Against the backdrop of a sunset beach and sandy shore, a GV70 with a roof box and people sitting in camping chairs are shown.
Crafting experiences Crafting experiences

Be fully yourself at the peak of safety and comfortable mobility.

Be fully yourself at the peak of safety and comfortable mobility.

Imagine feeling calm and free, shaped by your unique tastes and habits. With heightened awareness, you can truly focus on yourself while seamlessly blending our curated experiences, tailored for you, into every part of your journey.

Imagine feeling calm and free, shaped by your unique tastes and habits. With heightened awareness, you can truly focus on yourself while seamlessly blending our curated experiences, tailored for you, into every part of your journey.

Genesis your journey
with serenity
Genesis your journey
with serenity
and the
freedom to be yourself.
and the
freedom to be yourself.

  • Image of a woman sitting on a chair and using a moblie phone
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  • Discover our membership program that supports you in every aspect of your daily life. From vehicle care to lifestyle services, enjoy a wide range of exclusive benefits tailored for you.

    Discover our membership program that supports you in every aspect of your daily life. From vehicle care to lifestyle services, enjoy a wide range of exclusive benefits tailored for you.

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  • Experience dedicated Genesis spaces where we share our ambition and inspiration with our guests. It's where our brand, products, and people connect organically, creating new stories for everyone.

    Experience dedicated Genesis spaces where we share our ambition and inspiration with our guests. It's where our brand, products, and people connect organically, creating new stories for everyone.

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  • Explore how Genesis embraces sports as a key part of your life. From redefining global golf with premium experiences to competing on the racetrack, we showcase innovation and endurance while staying committed to luxury and sustainability.

    Explore how Genesis embraces sports as a key part of your life. From redefining global golf with premium experiences to competing on the racetrack, we showcase innovation and endurance while staying committed to luxury and sustainability.

  • Learn more about our partnerships. From delivering global news content via Bloomberg directly to your car and personal devices, to our commitment to the world of creativity, fostering genuine and impactful artistic encounters.

    Learn more about our partnerships. From delivering global news content via Bloomberg directly to your car and personal devices, to our commitment to the world of creativity, fostering genuine and impactful artistic encounters.

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Discover our models Discover our models

We invite you to experience the Genesis difference with our vehicles. We invite you to experience the Genesis difference with our vehicles.