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GENESIS CONCEPT CARS

GENESIS CONCEPT CARS

GENESIS GENESIS

GENESIS CHEONGJU GENESIS CHEONGJU

Current Vehicle Offerings Current Vehicle Offerings Community Program Community Program Owner's Lounge Reservation Owner's Lounge Reservation

An immersive space
where Genesis’ refined hospitality
meets art and culture,
awakening all five senses An immersive space where Genesis’ refined hospitality
meets art and culture,
awakening all five senses

Genesis Cheongju is a serene space
that reflects a focus on understated beauty
and quiet comfort through subtle lighting and refined textures. Genesis Cheongju is a serene space that reflects a focus on
understated beauty and quiet comfort through subtle lighting and refined textures.
SPACE INTRODUCTION SPACE INTRODUCTION

Experience new connections in a space that defines the Genesis philosophy of refined modernity.

Experience new connections in a space that defines the Genesis philosophy of refined modernity.

A photo taken facing the window from inside the Genesis Cheongju Space, showing a scene with tables and chairs arranged indoors. Through the full-height glass windows, reeds sway in the wind, with the blue sky and cityscape visible in the background. A photo taken facing the window from inside the Genesis Cheongju Space, showing a scene with tables and chairs arranged indoors. Through the full-height glass windows, reeds sway in the wind, with the blue sky and cityscape visible in the background.
A photo taken facing the window from inside the Genesis Cheongju Space, showing a scene with tables and chairs arranged indoors. Through the full-height glass windows, reeds sway in the wind, with the blue sky and cityscape visible in the background. A photo taken facing the window from inside the Genesis Cheongju Space, showing a scene with tables and chairs arranged indoors. Through the full-height glass windows, reeds sway in the wind, with the blue sky and cityscape visible in the background.

Where a new connection begins

Where a new connection begins

In the community lounge, you can enjoy coffee and tea curated by Genesis and experience special exhibitions and brand programs.

In the community lounge, you can enjoy coffee and tea curated by Genesis and experience special exhibitions and brand programs.

On the left side, various fabric pieces representing Genesis brand colors are displayed above a dark-toned wall cabinet. In the center, a Genesis display vehicle is visible, placed behind a carpeted area where chairs and tables are arranged. On the left side, various fabric pieces representing Genesis brand colors are displayed above a dark-toned wall cabinet. In the center, a Genesis display vehicle is visible, placed behind a carpeted area where chairs and tables are arranged.
On the left side, various fabric pieces representing Genesis brand colors are displayed above a dark-toned wall cabinet. In the center, a Genesis display vehicle is visible, placed behind a carpeted area where chairs and tables are arranged. On the left side, various fabric pieces representing Genesis brand colors are displayed above a dark-toned wall cabinet. In the center, a Genesis display vehicle is visible, placed behind a carpeted area where chairs and tables are arranged.

Enjoy a comprehensive vehicle lineup

Enjoy a comprehensive vehicle lineup

Experience all models with a Genesis curator. Start your own mobility journey with more details about the brand philosophy, technology, color and materials.

Experience all models with a Genesis curator. Start your own mobility journey with more details about the brand philosophy, technology, color and materials.

An orange-colored sofa and chairs are paired with a transparent table. A frosted glass cabinet neatly displays various Genesis brand goods, while additional boutique items are carefully arranged on a glass showcase to the right. An orange-colored sofa and chairs are paired with a transparent table. A frosted glass cabinet neatly displays various Genesis brand goods, while additional boutique items are carefully arranged on a glass showcase to the right.
An orange-colored sofa and chairs are paired with a transparent table. A frosted glass cabinet neatly displays various Genesis brand goods, while additional boutique items are carefully arranged on a glass showcase to the right. An orange-colored sofa and chairs are paired with a transparent table. A frosted glass cabinet neatly displays various Genesis brand goods, while additional boutique items are carefully arranged on a glass showcase to the right.

Upgrade your everyday

Upgrade your everyday

Discover Genesis collections that bring the brand's essence into your lifestyle. From golf and travel to the office, experience the meticulously crafted Genesis collections up close.

Discover Genesis collections that bring the brand's essence into your lifestyle. From golf and travel to the office, experience the meticulously crafted Genesis collections up close.

Against yellow-toned walls and flooring, a partially open window on the front-left side reveals plants outside. In front of the window, a gray sofa and a reddish-brown wooden table are arranged. At the right corner of the wall, decorative objects are displayed. Against yellow-toned walls and flooring, a partially open window on the front-left side reveals plants outside. In front of the window, a gray sofa and a reddish-brown wooden table are arranged. At the right corner of the wall, decorative objects are displayed.
Against yellow-toned walls and flooring, a partially open window on the front-left side reveals plants outside. In front of the window, a gray sofa and a reddish-brown wooden table are arranged. At the right corner of the wall, decorative objects are displayed. Against yellow-toned walls and flooring, a partially open window on the front-left side reveals plants outside. In front of the window, a gray sofa and a reddish-brown wooden table are arranged. At the right corner of the wall, decorative objects are displayed.

Exclusive owner benefits

Exclusive owner benefits

Relax with refreshments in the private Owner's Lounge.

Relax with refreshments in the private Owner's Lounge.

Owner's Lounge Reservation
Providing a curated product experience through expert curators Providing a curated product experience through expert curators
Providing a curated product experience through expert curators Providing a curated product experience through expert curators

Providing a curated product experience through expert curators

Providing a curated product experience through expert curators

From detailed product explanations tailored to your lifestyle, to test drives and vehicle delivery our expert curators
will guide you through every step with personalized care.

From detailed product explanations tailored to your lifestyle, to test drives and vehicle delivery our expert curators
will guide you through every step with personalized care.

Inside the Cheongju Space building, tables and chairs are arranged, with the entire front and left walls made of floor-to-ceiling glass windows revealing the outside scenery. Inside the Cheongju Space building, tables and chairs are arranged, with the entire front and left walls made of floor-to-ceiling glass windows revealing the outside scenery.
Community Program
Community Program

Genesis Cheongju Programs
Genesis Cheongju Programs

Join us on a sensory journey with relaxed exhibitions
and diverse programs, uniquely curated by Genesis.
Join us on a sensory journey with relaxed exhibitions
and diverse programs, uniquely curated by Genesis.
Community Program Reservation History

    The Artisan’s
    Gallery     The Artisan’s
    Gallery

    A space where innovation carries on tradition
    The light born from the artisan’s touch
    illuminates a new path toward the future.     A space where innovation continues tradition,
    the light born from the artisan's touch illuminates a new path toward the future.
    Archiving
    BOOK A TEST DRIVE OR SHOWING
    BOOK A TEST DRIVE OR SHOWING

    All Genesis models are available for a test drive.

    All Genesis models are available for a test drive.

    Choose your own model and route according to your lifestyle and driving needs.

    Choose your own model and route according to your lifestyle and driving needs.

    The side of a Genesis G80 vehicle is visible inside the space. The side of a Genesis G80 vehicle is visible inside the space.

    Experience the comfort, performance, and technology of Genesis, with a consultant's assistance.

    Experience the comfort, performance, and technology of Genesis, with a consultant's assistance.

    Test drive two models or engines on similar routes, and compare your experiences. Accompanied by a curator.

    Test drive two models or engines on similar routes, and compare your experiences. Accompanied by a curator.

    Ride in comfort, in the backseat of the G90 Long Wheel Base. This VIP experience is accompanied by a curator.

    Ride in comfort, in the backseat of the G90 Long Wheel Base. This VIP experience is accompanied by a curator.

    Use our mobile system to test drive without a curator, for more flexibility in the routes.

    Use our mobile system to test drive without a curator, for more flexibility in the routes.

    Test drive Test drive

    Test drives at Genesis Cheongju are only available on the specified courses. Each program takes approximately 30-60 minutes. Course options may be limited depending on the program. Program times may increase due to traffic and road conditions. Test drives may be canceled in the event of snow, rain, or other adverse weather conditions.

    Test drives at Genesis Cheongju are only available on the specified courses. Each program takes approximately 30-60 minutes. Course options may be limited depending on the program. Program times may increase due to traffic and road conditions. Test drives may be canceled in the event of snow, rain, or other adverse weather conditions.

    Requirements Requirements

    A valid driver’s license is required to test drive. Those who do not bring a valid license will not be allowed to test drive. Test drives are only available to customers 21 years of age or older, and a Genesis curator is required to accompany you for safety reasons.

    A valid driver’s license is required to test drive. Those who do not bring a valid license will not be allowed to test drive. Test drives are only available to customers 21 years of age or older, and a Genesis curator is required to accompany you for safety reasons.

    Passengers Passengers

    Up to three people may accompany you on the test drive, including minors. Please make a separate inquiry if you require a car seat.

    Up to three people may accompany you on the test drive, including minors. Please make a separate inquiry if you require a car seat.

    Fines and penalties Fines and penalties

    During the test drive, the driver is liable for any fines or penalties incurred due to not complying with traffic laws. In the event of an accident, the driver is liable for up to KRW 100,000.

    During the test drive, the driver is liable for any fines or penalties incurred due to not complying with traffic laws. In the event of an accident, the driver is liable for up to KRW 100,000.

    For guests driving mainly in the city, this course lets you experience comfort in your daily drive.

    For guests driving mainly in the city, this course lets you experience comfort in your daily drive.

    City Course Image City Course Image
    Course Downtown + Expressway
    Distance 16km
    Time 40min
    • Depart from Genesis Cheongju
    • Enter Jikji-daero
    • Turn left toward Gangchon-ro
    • Turn left from Wolgok Intersection to Garosu-gil
    • Driving on Garosu-gil
    • P-turn toward the 2nd Ring Road
    • Arrive at Genesis Cheongju

    Enjoy Genesis’s stability and performance on the highway.

    Enjoy Genesis’s stability and performance on the highway.

    Highway Course Image Highway Course Image
    Course Highway + City
    Distance 22km
    Time 40min
    • Depart from Genesis Cheongju​
    • Enter Seocheongju IC​
    • Enter Jungbu Expressway toward East Seoul​
    • Exit at Ochang IC​
    • Re-enter at Ochang IC (U-turn)​
    • Enter Jungbu Expressway toward Seocheongju​
    • Exit at Seocheongju IC​
    • Arrive at Genesis Cheongju

    Experience driving on dynamic, winding roads.

    Experience driving on dynamic, winding roads.

    Comparison Course Image Comparison Course Image
    Course Highway + Winding roads
    Distance 13km
    Time 40min
    • Depart from Genesis Cheongju​
    • Enter Seocheongju IC and proceed toward Daejeon​
    • Enter Jikji-daero​
    • At Cheongju Station Intersection, enter Cheongju-yeok-ro toward Sejong​
    • Make a U-turn at Wolgok Intersection​
    • At Cheongju Station Intersection, turn right toward Jikji-daero​
    • Re-enter Jikji-daero​
    • Arrive at Genesis Cheongju

    Experience driving on dynamic, winding roads.

    Experience driving on dynamic, winding roads.

    Widing Course Image Widing Course Image
    Course Highway + Winding roads
    Distance 56km
    Time 60min
    • Depart from Genesis Cheongju
    • After entering Seo Cheongju IC, enter Daejeon direction
    • Entering Seosan Yeongdeok Expressway from Cheongju Junction to Sangju/Boeun
    • Drive the wainding course after entering Cheongnam University IC
    • Photography and rest, after arriving at the Daecheong Dam Observatory
    • Enter Cheongnam University IC Cheongwon after the round and winding course
    • Drive the Jungbu Expressway after entering east Seoul from Nami Junction
    • Exit at Seocheongju IC
    • Arrive at Genesis Cheongju
    Special Program in Cheongju
    Special Program in Cheongju

    Genesis's Cheongju Special Program

    Genesis's Cheongju Special Program

    Experience a special test drive program only available in Cheongju.

    Experience a special test drive program only available in Cheongju.

    Current Vehicle Offerings

    You can choose the way and course you want depending on your lifestyle, taste, and purpose.

    Electrified G80 Facelift Image Electrified G80 Facelift Image
    Electrified G80

    Exterior / Interior Color

    1. Geneva Silver / Ash Gray • Glacier White Two-tone (Glacier White Seats)
    2. Matira Blue / Ecru Camel Mono-tone (Ecru Camel Seats)
    Electrified GV70

    Exterior / Interior Color

    1. Savile Silver / Urban Brown • Frozen Gray Two-tone (Frozen Gray Seats)
    G70 25my image
    G70

    Exterior / Interior Color

    1. Vatna Gray / Obsidian Black • Fog Gray two-tone (Fog Gray Seats)
    G70 Shooting Brake 25my Image
    G70 Shooting Brake

    Exterior / Interior Color

    1. Kawah Blue / Obsidian Black • Vanilla Beige Two-tone (Vanilla Beige Seats)
    G80 25my image G80 25my image G80 25my image G80 25my image
    G80

    Exterior / Interior Color

    1. Brooklyn Brown / Obsidian Black Mono-tone (Obsidian Black Seats)

    Exterior / Interior Color

    1. Tasman Blue / Obsidian Black Mono-tone (Obsidian Black Seats, Gray Stitching)

    Exterior / Interior Color

    1. Hallasan Green / Ecru Camel Mono-tone (Ecru Camel Seats)

    Exterior / Interior Color

    1. Makalu Gray (Matt) / Obsidian Black Mono-tone (Obsidian Black Seats, Gray Stitching)
    G90 2024 image
    G90

    Exterior / Interior Color

    1. Savile Silver / Velvet Burgundy • Dune Beige Two-tone (Dune Beige Seats)
    G90 BLACK 2024 image
    G90 BLACK

    Exterior / Interior Color

    1. Vik Black / Obsidian Black Mono-tone (Obsidian Black Seats)
    G90 Long Wheel Base 2024 image G90 Long Wheel Base 2024 image
    G90 LONG WHEEL BASE

    Exterior / Interior Color

    1. Makalu Gray (Matt) / Urban Brown • Glacier White Two-tone (Glacier White Seats)

    Exterior / Interior Color

    1. Tasman Blue / Obsidian Black • Bordeaux Brown Two-tone (Bordeaux Brown Seats)
    GV60 24MY GV60 24MY
    GV60

    Exterior / Interior Color

    1. Storr Green (Matt) / Torrent Navy Mono-tone (Torrent Navy Seats)

    Exterior / Interior Color

    1. Ceres Blue / Ash Gray • Glacier White Two-tone (Glacier White Seats)
    GV70 2025 Facelift GV70 2025 Facelift GV70 2025 Facelift GV70 2025 Facelift GV70 2025 Facelift
    GV70

    Exterior / Interior Color

    1. Capri Blue /Obsidian Black • Vanilla Beige Two-tone (Vanilla Beige Seats)
    2. Ceres Blue (Matt) / Slate Gray • Velvet Burgundy Two-tone (Velvet Burgundy Seats)
    3. Uyuni White / Ocean Waves Blue • Havana Brown Two-tone (Havana Brown Seats)

    Exterior / Interior Color

    1. Makalu Gray / Urban Brown • Frozen Gray Two-tone (Frozen Gray Seats)

    Exterior / Interior Color

    1. Mauna Red / Obsidian Black • Sevilla Red Two-tone (Sevilla Red Seats)
    GV80 2025 Image GV80 2025 Image
    GV80

    Exterior / Interior Color

    1. Storr Green / Smoky Green • Earth Brown Two-tone (Earth Brown Seats)

    Exterior / Interior Color

    1. Capri Blue / Smoky Green • Vanilla Beige Two-tone (Vanilla Beige Seats)
    GV80 Coupe 2025 Image GV80 Coupe 2025 Image
    GV80 COUPE

    Exterior / Interior Color

    1. Bering Blue / Ultra-Marine Blue Mono-tone (Ultra-Marine Blue Seats,Orange Stitching)

    Exterior / Interior Color

    1. Makalu Gray / Obsidian Black Mono-tone (Obsidian Black Seats, Gray Stitching)
    Electrified G80 Facelift Image Electrified G80 Facelift Image
    Electrified G80

    Exterior / Interior Color

    1. Geneva Silver / Prussian Blue Mono-tone (Prussian Blue Seats)
    2. Matira Blue / Obsidian Black Mono-tone (Obsidian Black Seats)
    Electrified GV70 Electrified GV70
    Electrified GV70

    Exterior / Interior Color

    1. Barossa Burgundy / Ocean Waves Blue · Glacier White Two-tone (Glacier White Seats)
    2. Uyuni White / Obsidian Black Mono-tone (Obsidian Black Seats)
    G70 25my image G70 25my image
    G70

    Exterior / Interior Color

    1. Vatna Gray / Obsidian Black • Fog Gray Two-tone (Fog Gray Seats)

    Exterior / Interior Color

    1. Burleigh Bluee / Obsidian Black Mono-tone (Obsidian Black Seats, Red Stitching)
    G70 Shooting Brake 25my Image G70 Shooting Brake 25my Image
    G70 Shooting Brake

    Exterior / Interior Color

    1. Hallasan Green / Obsidian Black Mono-tone (Obsidian Black Seats)

    Exterior / Interior Color

    1. Makalu Gray / Obsidian Black • Sevilla Red Two-tone (Sevilla Red Seats)
    G80 2024 Facelift Image G80 2024 Facelift Image G80 2024 Facelift Image
    G80

    Exterior / Interior Color

    1. Hallasan Green / Ecru Camel Mono-tone (Ecru Camel Seats)

    Exterior / Interior Color

    1. Cavendish Red / Obsidian Black · Sevilla Red two-tone (Sevilla Red Seats)

    Exterior / Interior Color

    1. Uyuni White / Ecru Camel Mono-tone (Ecru Camel Seats)
    G90 2024 image G90 2024 image
    G90

    Exterior / Interior Color

    1. Vik Black / Velvet Burgundy · Dune Beige Two-tone (Dune Beige Seats)

    Exterior / Interior Color

    1. Savile Silver / Galaxy Black · Modern Gray Two-tone (Modern Gray Seats)
    G90 Long Wheel Base 2024 image
    G90 LONG WHEEL BASE

    Exterior / Interior Color

    1. Verbier White / Obsidian Black · Bordeaux Brown Two-tone (Bordeaux Brown Seats)
    GV70 2025 Facelift GV70 2025 Facelift GV70 2025 Facelift GV70 2025 Facelift GV70 2025 Facelift
    GV70

    Exterior / Interior Color

    1. Makalu Gray / Slate Gray · Velvet Burgundy Two-tone (Velvet Burgundy Seats)
    2. Matterhorn White / Ocean Waves Blue · Havana Brown Two-tone (Havana Brown Seats)

    Exterior / Interior Color

    1. Ceres Blue / Obsidian Black · Ultra Marine Blue Two-tone (Ultra Marine Blue Seats, Orange Seats Stitching)

    Exterior / Interior Color

    1. Vik Black / Urban Brown · Frozen Gray Two-tone (Frozen Gray Seats)

    Exterior / Interior Color

    1. Mauna Red / Obsidian Black Mono-tone (Obsidian Black Seats, Orange Seats Stitching)
    GV80 2025 Image GV80 2025 Image GV80 24FL
    GV80

    Exterior / Interior Color

    1. Uyuni White / Slate Gray • Bordeaux Brown Two-tone (Bordeaux Brown Seats)

    Exterior / Interior Color

    1. Savile Silver / Smoky Green • Vanilla Beige Two-tone (Vanilla Beige Seats)

    Exterior / Interior Color

    1. Makalu Gray / Ultramarine Blue · Glacier White Two-tone (Glacier White Seats)
    GV80 Coupe 2025 Image
    GV80 COUPE

    Exterior / Interior Color

    1. Bering Blue / Ultra-Marine Blue Mono-tone (Ultra-Marine Blue Seats,Orange Stitching)
    • * The vehicle images above are based on the highest trims and options. It is recommended to visit Genesis Cheongju to check the actual vehicles.
    • * Above showroom/test drive vehicles may be updated without prior notice.

    GENESIS CHEONGJU
    ADDRESS & BUSINESS HOURS

    GENESIS CHEONGJU
    ADDRESS & BUSINESS HOURS

    Community Program

    Address

    257, Jikji-daero,
    Heungdeok-gu, Cheongju-si, Chungcheongbuk-do

    Opening Hours

    Operating hours: 09:00-21:00
    Closed: The first Monday of every month / New Year's Day, Lunar New Year, Chuseok Day and the next day

    Contact

    043-906-3099

    Parking

    Valet service provided.